These Vintage Ads Were Made To Keep Women In Their Place. #4 Is So WRONG I’m Speechless.

The Mad Men era was the glorified period for advertising in mid-20th century America.
old ad
It was an era for Americans where ads told people to buy all the things that desperately told the world how well we were doing.
vintage ad
The print ads leveraged fear, sensationalism, and often defined women by their servitude to men.
servitude to men.
During this time, spousal abuse was common and widely accepted as a social norm, whether it were verbal or physical.
 a social norm
It’s a difficult time to look back on.
It was a different time -- a difficult time to look back on.
the wife ad
This was a time where women were taught that they needed a man in order to lead a happy life
 A time where women were taught that they NEEDED a man in order to lead a happy life
women ad
Just think about the message that this sent to women in those times...
women in past times...
If a woman lost her husband, it was thought to be one of the worst things that could happen to her in this world.
God forbid a woman lost her husband, it was thought to be one of the worst things that could happen to her
2
Innocence and purity were required of women or else she’d jeopardize her marriage potential
 marriage potential
Can you imagine being a woman in this era?
2
now she can cook
Can you imagine being a woman in this era?
Can you imagine being a woman in this era?
While these might seem ridiculous today, it makes you wonder what of today’s advertising will we look down on in 50 years.
While these may seem ridiculous today, it makes you wonder what of today's advertising we will scoff at in 50 years time.

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